Enhance User Experience With Foolproof Web Design
In today’s competitive world, every business is trying to get ahead of the competition. Many businesses make a fatal mistake when it comes to web design and development by assuming that their website will speak for itself. In reality, this couldn’t be further from the truth! A good web design does not just happen; rather, many factors must come together for your website to succeed in providing a great user experience.
Today, we’ll take a look into some foolproof tips that you can use when designing or updating your company’s website so that you can create an amazing user experience on any device!
Let’s look at some recent statistics…
As of 2021, there are over 4.6 billion internet users.
42% of people will leave a website because of poor functionality. (Top Design Firms, 2021)
53.8% of web designers cite “not being responsive on all devices” as a top reason for redesigning a website. (GoodFirms, 2021)
38 percent of visitors will stop engaging with a website if the content or layout is unattractive. (Blue Corona)
48 percent of people cited that a website’s design is the No. 1 factor in determining a business’s credibility. (Blue Corona)
You want your business’ site to be user-friendly, easy on the eyes and have an intuitive layout that makes it simple for customers to find what they’re looking for. This blog post will give you some tips on how to make your website as foolproof as possible. If you follow these guidelines, you’ll see increased traffic in no time!
Know your audience
As noted, there are currently over 4.6 billion internet users. Before you can decide what vocabulary to use on your website, it’s important to first understand your targeted audience. Are they technical or non-technical? Do they understand the acronyms and slang terms that may appear in the text as well as their meaning? Is there a specialized set of words used exclusively by this person/group? If not, these choices could lead readers astray.
You can increase your domain authority and search engine optimization by using words that are easy to digest and understood by the viewers. Use keywords and language that keeps users engaged and wanting to read more.
Keep it simple
Making your website’s content easy to read and understand is important for the user. Make sure that all of its navigation points are straightforward, as well as provide contact information options like email or phone so customers can reach you with ease.
As a rule of thumb, simple design is timeless, it is easier to use, and navigate, it loads faster, and is more accessible.
A simple design can promote trust, authority, credibility, and provide search engines an easier job when crawling your website.
Optimize your site for mobile devices like smartphones and tablets
A study by BroadbandSearch determined that 56% of internet traffic in 2021 is driven by the use of mobile devices.
What does this mean for you?
To put it simply, it means that your online presence should be optimized for mobile devices.
You can increase your mobile optimization by using a responsive design that changes based on the device being used. Many front-end development frameworks and libraries come with this functionality built-in.
Have a reliable hosting company host your website. Having an adequate hosting company can reduce page load times when communicating from the web browser to the hosting server.
Optimize images to reduce file size without sacrificing quality. Keep your image sizes as small as possible. Also, consider using newer image formats such as WebP. Properly size your images and consider loading them only when needed.
Curious as to where your website measures up to this? Reach out to us and let’s take a look at where you stand. We can help make sure your website is fast and optimized for users on their mobile devices.
Provide valuable content
One of the most important aspects of a website is its content. To properly engage your audience you must provide valuable content to keep them entertained and informed.
Content is also one of the key measures in determining where your website lands within the ranks of search engines. Search engines will rate your website and its content based on the relevance and intent of the searching user. To increase your chance of authority and visibility, you need to make sure that you are providing your viewers with value-added.
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